I’ll apologise immediately for that headline – but honestly, it wasn’t meant as a profanity, although I admit I chose to write about this here on my personal blog rather than on my Publican blog for fear of repercussion from the editors there!
Indeed, had I received this news article tomorrow morning, I’d have put it down to being a great big April Fool’s joke, but it seems it might not be.
According to Spiegel Online International, the EU have granted a German firm the rights to name a beer “Fucking Hell”.
“Hell” is apparently a German term for Light Ale, whilst Fucking is the name of a town in Austria that the company wants to name the beer after.
Admittedly, it was at this point that I thought that somebody was taking the, well, er, piss, to be frankly honest. Until I looked it up on Google Maps here: Fucking, Austria. It’s as good as the town of Muff, in Ireland, which really does have it’s own Diving Club…
So, unless the German’s actually do have a sense of humour, and their version of April Fool’s Day is 29th March – and if Google Maps isn’t in on the gag – it seems we soon could be drinking a pint of “Fucking Hell.”
You can read the full story here: http://www.spiegel.de/international/zeitgeist/0,1518,686305,00.html